Final
and minor tasks
And finally, here is our music video, shot, edited, reshot, and edited once again; the final product. We hope you enjoy watching this as much as we enjoyed making it! She is named Mallory Andrews because we thought Mubashira didn't fit the vibe. Rahmah thought of the name and there is no specific story behind it, it is just the first name that came to her mind.
Minor Tasks : Digipak / CD
Rahmah did this bit on her own. We had pictures from the shoot and we had to edit them and fit them into the templates, as well as follow the theme and color that complements it best
2 references for the CD/ Digipak. 4 sides
template for Digipak
template for CD
The final design for the digipak. The color pink seemed to be fitting in the best, especially in the inside front cover. The tracklist is something I wrote in under 5 minutes, songs that feel the most like they would be on this album, an album about self-love, change, shining, and being true to yourself, finding the magic within and in others. The cover is the album cover too. For the CD itself, a plainer, bokeh effect seemed to make more sense, so to not overload the senses and make it too sparkly.
The album cover and bokeh effect CD. The font used on the cover is shining, sparkle theme intact, but solid and confident, just like the character Mallory Andrews finally becomes in the end of the music video
Minor Tasks : Social Media
Research
List of Possible Twitter Posts
Twitter Pages
Link For Mallory Andrews Twitter Page:
https://twitter.com/malloryandmusic?t=iGCyYLcEeMLsKwp6yQ9Zew&s=09
Pop Base Twitter Page Link:
https://twitter.com/PcpBose?t=2sHJ2Fnxfc7GTjHrK0iUZw&s=09
This is how the twitter page looks at first glance. The sparkle in the bio is continuing the sparkle theme that has become a sort of brand for the artist. The album's name is fitting as it means 'unrealistic', which can be taken in the way of the magic theme running through the music video
Tweet 1
Tweet 2
The following list. We thought it would be smart to get her to follow fellow GenZ artists, and they are also the artists we researched. She follows Pop Base (fake account we made) and that will be important to her post about making it onto a music chart too.
This is the first tweet. It is a picture, the hashtag is also to be noted as it introduces the audience to the new era and new music coming. Most artists, such as Taylor Swift and others, change their profile pics to promote currently released albums or about to release albums, and fully immerse the audience in their journey. This is a picture from the music video shoot, already hinting at the new release and gaining audience interest.
Another cryptic post. This one hints at the costume change in the music video; the rebirth and revival. The Ref #4 was the inspiration for this, as NF also hinted at his new costume in a blank tweet. We added the sparkle too to keep the theme onboard and started, already making the audience remember it for the release
Tweet 3
Tweet 4
Ref #6 is the inspiration for this. Sabrina Carpenter tweeted a lyric of her song, newly released, to create more attention for it and bring her fans and followers on twitter to stream it. We used it before the release to create anticipation, and the lyric is a more relatable one, from the pre-chorus, so a general interest in the song's idea is piqued
The announcement of the release time of the music video. The format is friendly and can connect with audience more. The pre-save link determines a general interest the audience is showing, and many artists announce releases with this link. This is a modern take, one that will get more listeners. This is also the single cover art release
Tweet 5
To connect and create a more personal relationship with the audience, we posted a incentive. RT means to retweet, and the artist can see the retweet, and the retweet goes on the person who tweeted the retweet's page for all their followers to see. This is a smart way to spread the message, and the incentive to get a follow back from the artist herself is a big thing for fans and admirers. Here, star-power comes in handy.
Tweet 6
We used the Taylor Swift technique to introduce the music video. In Ref #12 she says "meet me at midnight..." a lyric from her album, and we use a lyric from the song we are releasing, as we haven't announced the album yet, revealing more about the song before people listen. This creates a more personalised and creative, fun entrance to the release, and it rhymes too, making it more memorable
Tweet 7
Ref #13 is the inspiration for this. Many artists post the chart topping and numbers their song or album is doing; it attracts more listeners who want to get to know what's so good about the music. We created a fake Pop Base account. Pop Base is a well known twitter account in real life that post entertainment updates. The picture on the right is the fake pop base account announcing the release date of the song, and then the chart numbers, along with a music video still. Debuting at #4 is a big achievement for a newcomer, and retweeting this Mallory writes a special thank you to the listeners, not too cold and not too emotional, a good balanced answer. This will bring in bigger crowds of listeners.
Tweet 8
The album announcement. We chose to keep it simple and professional. This is also an album cover reveal. We added a pre-save link once again to determine the audience so far, and this will help to see what marketing strategies we need to use to engage the audience and expand the audience.
Tweet 9
Another incentive. This one is designed to feel like a mini activity they need to complete; a goal they need to reach. This creates excitement and anticipation in the audience. This is also gets big numbers in for the artist, and creates more hype for the album release.
Tweet 10
The choice of words is very important here. We used the word "exclusive" to create the idea of personalisation, so the consumer feels like they won this after pre-saving. The question of 'which track" is encouraging a conversation to start about the album, and it can spread through word-of-mouth. The tracks were made up names by me. Each track reflects the main themes of the back to you music video, such as false could be about hiding a personality and putting up a false one, like she did with the black outfit, twinkle is reminiscent of the sparkle theme, endings could be a fairytale theme song about happy endings or sad endings, mirror could be about lack of self-love, mine to hate could be about self-hate, and so on. Since the music video is out, the fans and listeners would theorise and try to link meanings with the tracklist, seeing as the music video introduces the larger themes of the album already.
Tweet 11
This keeps the audience active. Posting BTS shows a more friendly and real side of the artist and her music. We had taken these pics once the shooting was over. The mention of '3 more days' feels like a countdown and builds up excitement. Posting BTS also includes the audience in the process.
Tweet 12
To keep the balance between professional and casual, we added another Pop Base achievement, and this time with an emotional message retweet. Claiming the track is 'personal' helps to build the artists personality and show it though their music, making it raw, connectable and relatable. The last line is quick reminder for the album and calling streaming it "love" is friendly. Mentioning she is the "first" and "milestone" singles her out and grabs attention of entertainment followers.
Tweet 13
A quick reminder for the album release day. A celebratory tone; the artist's excitement shows
Tweet 14
Album release post. Quick, efficient, simple. The link is added too for easier access. This post is also pinned to the top of the profile, so when people visit her page, it is the first tweet they see
Tweet 15
An extra little task we did. Templates for merch are easily available. We decided to maximize engagement, personalized merchandise should be available too. The lyrics on the shirt and tote bag are from the song back to you, giving more attention to the single and the music video. Promo code is incentive to buy too. Link for shop is added for easy access too.
Tweet 16 +17
Like Gracie Abrams announced her album with an emotional message in Ref #8, we announced a CD signing, like NF did in Ref #1, with an emotional backstory, making the post more personal and giving more depth into the artist's work and message. The audience is mostly teens and young adults, and mentioning 13 yr old Mallory targets the teen audience and creates a factor of relatability. It also encourages them to believe that this story is not manufactured, it is the result of hardwork that she is here, and that hardwork could make anyone gain the opportunities and success she has. This is one continuous tweet, not tweeted at separate times, to help keep the announcement fluid and meaningful in one go. Signing copies is interaction with fans and listeners, creating a more personalised experience, an interactive experience, and this will promote her music well. Mentioning "gig outfit" shows her journey and humble beginnings.
Tweet 18
Tweet 19
A quick thank you tweet. This is a good follow-up tweet that acknowledges the event. Mentioning "do this again" is good news for those who didn't make it the first time.
This one is a puzzle, like Taylor Swift's posts are cryptic and hide easter eggs. Here, this is a hint to tour, as the capitalised letters spell out T-O-U-R. This is a fun little activity for followers to discuss and get excited about. This prepares people to start saving up and buy tickets when pre-sale begins. This serves 2 purposes; gets sign ups on the mailing list to show potential audience strength, and hint at a big event in the artist's career.